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Once upon a time....


mini holliday | little ones was founded in 2016 by Alex Holliday. Alex loved making baby wear using her own patterns and designs for friends and family as gifts & then one day she had her 'light bulb' moment when a family friend suggested that she sell them - mini holliday | little ones was born and orders came in from all over the world. Alex then started to look into other brands which also used natural fabrics, neutral tones and beautiful prints. Pieces that were different to those found on the high street.

mini holliday | little ones relaunched in Spring 2018 as an online baby boutique selling limited handmade pieces by Alex but also introduced her customers to some fantastic capsule premium brands which are relatively unknown in the UK. 

mini holliday | little ones would like to thank every single customer who has followed them on the journey so far & bought from them. They are so excited for what is to come and hope you will continue to support mini holliday | little ones & share your beautiful babies in their very special pieces.

Much love,



mini holliday | little ones

founder & designer

p.s. don't forget to follow us on Instagram and tag us in your pictures! We will from time to time have new updates and offers.